3 Ways to Build Your Personal Brand

Wondering how to stand out in the workforce? Your brand identity is how others perceive you, which is why it is important to not only make a good first impression but also maintain a positive reputation to be memorable.

1. Surround yourself with the right people.

You are the sum of the five people you are closest to. The friends or co-workers you associate with are a reflection of who you are because you choose to spend your time with them and word of mouth will tie your reputation to theirs. If you want to appear motivated, enthusiastic, and involved, find others who reflect these qualities as well.

2. Develop positive habits.

You start promoting your personal brand the moment you meet someone. Every word and action will influence their perception of you. Therefore, developing positive habits can only benefit you. Take initiative, show up on time (or early), overdeliver with humility, smile at your co-workers – prove that you are consistent, reliable, and have a strong work ethic.

3. Understand your values.

Companies have their own set of core values they keep in mind to guide their business decisions and processes. As an individual, you should also have your own values and non-negotiables to guide your actions throughout the day. Ask yourself what your priorities are, and how you can intentionally put them into practice in your daily life. People will then understand what motivates you, and you will attract the people and projects that align with your values.

Creating a strong personal brand is crucial to being a memorable candidate and getting the most out of your experience in the professional world!